Case Study:
Saving 3 Hours of Work a Day: Groomer.io’s Impact on Time and Revenue for Baths Barks & Bubbles Pet Spa

‘I am amazed at how much we have grown with Groomer.io’

Kimberly Dye, Practice Owner, was using another software with her first salon, but when she opened the second at a veterinarian’s request, they could not connect their schedules. In 2014, she opened another one, but it still couldn’t connect the locations. By 2016, after opening her fourth salon and relocating to a bigger building, she realized they needed a better system.

“I’m old-school—folders and paper—but my daughter-in-law suggested going paperless. I resisted, but we compromised. Groomer.io came in, connected all our stores, and over time, you’ve continued evolving based on our needs. Your tools now help me balance between six locations, and I’m amazed at how much we’ve grown with you!”

‘I don’t even know what we pay you, and frankly, I don’t care—it’s worth every penny.’ 

When COVID hit, the salon didn’t have the ability to accept payments virtually. Thankfully, Groomer.io made it easy for Kimberly to learn the system, despite her being accustomed to more traditional methods. Although nervous about using new technology, she adapted quickly.

After starting with Groomer.io, Kimberly received crash courses and video tutorials that helped her understand how it all worked. At the time, she had 22 employees across six locations, which she later consolidated into one store with over 6,700 clients. Managing the shift was overwhelming, especially as people were scared and anxious, but the transition was made smoother with support.

“The biggest help came from your pay-by-phone (Online Pay) feature, which allowed me to continue operating safely. Clients could stay outside, and I didn’t have to handle any money. You even guided me through a contact-free process where clients could drop off their pets at a safe distance, all while I stayed protected. I was one of the few businesses not connected to a veterinarian that was able to stay operational during the pandemic.”

“I’ve been through hard times before, including homelessness in 1994, but this was a different challenge. However, Groomer.io helped me survive it. I don’t even know what we pay you, and frankly, I don’t care—it’s worth every penny. Your team has always been there, no matter how many times I’ve called or emailed. You’ve been a lifeline, and I couldn’t have done it without you.”

‘With Groomer.io, everything is automated. We don’t even have physical files anymore!’

“Our previous system didn’t send automatic reminders, so my receptionists had to manually manage everything. Every six weeks, they would go through thousands of hard files for around 3,000 clients at our downtown store alone. It was incredibly time-consuming. They’d have to pull files, call clients, and update records by hand. Now, with Groomer.io, everything is automated. We don’t even have physical files anymore! We do rely on Groomer.io a lot.”

‘We save at least 3 hours a day with Groomer.io’s automation, and that is a huge time saving.’

When we asked Kimberly if she had seen an increase in revenue with Groomer.io, her instant reaction was a big yes! She said she loves the automation that Groomer.io helps her bring to her salons, which helps her save a great amount of time and eventually increase revenue. 

“I’ve definitely seen an increase in revenue over the years. By automatically notifying clients, Groomer.io cuts down on the time my receptionists used to spend manually doing that, which saves on labor costs. My team is now more productive and can focus on other critical tasks in the salon. Before using Groomer.io, I had three receptionists spending hours daily going through thousands of hard files, manually pulling records and calling clients. Now, with everything automated, we save at least three hours a day on that alone, and that’s a huge time saver.”

‘The phone call volume has dropped by about 45%, which is a huge relief for the team.’

The unlimited two-way chat feature has helped Kimberly and her team significantly reduce their phone call volume. The team is now able to focus on more important tasks than just receiving calls.

“The chat feature in Groomer.io has helped us manage calls more efficiently. I have my groomers send a chat message first before calling, so there’s a written record of the conversation. This has reduced the back-and-forth on the phone and minimizes liability, since we can reference the chat if any issues arise. It’s also reduced our phone call volume significantly. I’d estimate the call volume has dropped by about 45%, which is a huge relief for the team.”

‘Groomer.io has been convenient for everyone—from pet owners to the staff’

Kimberly loves the connectivity Groomer.io offers between her different locations and the overall ease of use of the salon. She tells us how the younger generations especially appreciate it, as they don’t want to come in and chat with the staff. They just want to handle everything on their phones, and Groomer.io lets them do that. The software also helps the older clients who still like to come in and push a few buttons on the iPad.  

“It’s convenient for everyone. Even the intake page, which is new to me, has been really helpful. Our Head Receptionist loves it and has been managing it well, even though I’m still learning.”

“The staff adapted quickly, especially the younger ones. I recently hired a groomer who owns a salon in Georgia, and she’s learning how to run our system. If she doesn’t sell her salon before moving here, I think she’ll likely call you to switch over, because her current system isn’t as efficient as Groomer.io. The more she learns, the more she loves it.”

“It’s been great because we’re all learning from each other and improving our workflow together.”

‘We are definitely more efficient with Groomer.io’

With regards to workflow and efficiency within the salon, Kimberly is relieved that they don’t need to dig through paper files and pass them around to each other. At the salon, each station has its own iPad, so everything is more streamlined, sanitary, and organized.

Everyone works on their own iPad and we don’t share devices…This has really helped improve organization and cleanliness in the salon.”

‘The biggest impact we have seen is the return on our investment’

“The system handles so much automatically that it has helped us grow massively. Some programs only allow a certain number of clients before you have to pay more for another bracket, but with Groomer.io, we don’t have that issue. We’ve definitely seen a significant increase in revenue over time.”

“I absolutely love the team and the support they have offered me. Every time I call or email, they’re always there for me. Would I recommend Groomer.io? I already have—countless times!”