Case Study: Saving Hours, Boosting Business: Groomer.io’s Impact on Smooches for the Pooches LLC

“Before Groomer.io, I was doing everything by hand in a planner, and I needed something to save time.”

Kimberly, owner of Smooches for the Pooches salon, tells us that as a business owner and dog groomer, it is important to save time—even five minutes can make a huge difference. Groomer.io helped her save time drastically.

2023 Business Stats:

Kimberly loves the fact that her clients can book their appointments online without having to speak to them and find an available time that works for both parties. This way, her phone calls have been reduced by a massive margin.

“I’m rarely on the phone now. Our phone calls have drastically reduced by 80%. I designate a time to answer any remaining calls at the end of the day. Groomer.io has definitely helped with this, as most clients now use the online system. It’s very easy for them, especially since everyone is used to doing things online nowadays.”

“I’d say I’m saving about 2 to 3 hours a day, which is a lot of time as I used to spend hours on my phone.”

‘Groomer.io’s comeback reminders have helped me with the retention of clients’

Kimberly has seen a positive effect with Groomer.io, especially with retaining clients.

“Groomer.io helps with retention because of the comeback reminders. I can set them to a specific number of weeks, and I recently set it to a 1-week reminder. It has been helping us a lot over the past few months to pre-book everyone ahead of time. In turn, this helps us generate more revenue.”

“I’ve quadrupled my income since I started using Groomer.io, so it’s a huge difference.”

“About 95% of our clients now book online.”

With Groomer.io, Smooches for the Pooches has made booking appointments a breeze. While some people still like to call, the majority love the online system.

“All my clients know that booking online is quicker than texting or calling me. Before Groomer.io, I had to book people manually and go back and forth to find available dates. Now, all I do is send them the link, and they can see my availability and choose from that. We also have a ‘scan to book’ feature on my storefront window, so people can simply scan it and book their appointments. It’s a lot easier.”

“I love how we can customize the Intake Forms to ask specific questions.”

On the customizability front, Groomer.io has helped the staff of Smooches for the Pooches salon by making their Intake Form as customizable as needed.

“Before Groomer.io, I didn’t even have an Intake Form. I was just asking questions over the phone. I love how we can customize the intake form to ask specific questions like, “Is the dog matted?” My clients’ favorite question on the form is if their dog has an Instagram handle. It helps us connect with them more and learn about our new inquiries. My pet owners love that we have Groomer.io, and they mention the ease of online booking on my business reviews.”

“Groomer.io’s customer support has helped my staff transition smoothly”

Groomer.io has resources to help salons with transitions and setup, with access to unlimited support and ‘how-to’ videos on YouTube, as well as help guides. Kimberly’s staff at the salon are very comfortable with the platform, and Groomer.io’s customer support has helped them with this transition.

“Both resources, Groomer.io’s customer support, and YouTube channel, really helped us transition smoothly. My employees use the app on their own to text clients, which helps us stay organized since we can all see the same messages.”

She loves the customer service at Groomer.io, too.

“The team at Groomer.io is amazing. They have a Facebook group for all the business owners to chat with and reach out for support. They answer very quickly, usually on the same day. If I ever have an issue, even with a client, I can get in touch with them immediately.”

“The online booking part of Groomer.io and that that they integrate with PayAhead stood out for us”

Kimberly’s clients love the fact that they can save their cards on file and make payments quickly. They also take deposits before booking appointments, which has helped them reduce no-shows.

“With PayAhead, we have seen a huge difference in our checkout process. It is easier and quicker. Groomer.io also integrates with Square and that is another reason we chose this platform. We also take $30 deposits, which has helped reduce no-shows significantly. We have little to no no-shows now.”

“Before choosing Groomer.io, I looked at other platforms. However, I saw a lot of business owners posting about Groomer.io and raving about it. So, I went with it and am happy with it, too. I definitely recommend it to my groomer friends.”

About Smooches for the Pooches LLC

Smooches for the Pooches was founded with one goal: making pets feel loved and secure.
They care because they understand how much pet owners care. Each appointment is more than just a drop-off; it’s entrusting them with a true family member.
When personalized care is needed, Smooches for the Pooches is there with a warm, friendly, and experienced hand.

About Kimberly DeZerga

Kimberly is dog CPR certified and proudly has over 12 years of pet grooming experience. She is an ambassador for several companies in the pet care industry, such as Andis, Utsumi, and Opawz, and is part of the Hyponic USA Team. She continues to expand her education and keep up with the latest grooming trends for her clientele. Kimberly has always had a special connection with all animals. She currently has a cat, four dogs, and a ferret. Most of her pets have been rescued, and she has fostered dogs until they find forever homes. Besides her love for animals, Kimberly has always had a passion for art, shown through her haircuts and creative grooming. When not working, she enjoys spending her free time with her son or training their German Shepherd Dog.