September Marketing Ideas for Groomers: Transitioning to Fall
As the autumn breeze rolls in and the leaves start to turn, it's time to prepare your grooming schedule for the heavy "fall shed." September is a great month to educate your clients on seasonal coat transitions and to optimize your digital presence for the upcoming busy season.
Labor Day — September 7: Use the long weekend to run a "Post-Summer Repair" special. Sun, saltwater, and lake mud can wreak havoc on a dog's coat. Promote a deep-conditioning and restorative mud-bath package to get their skin and fur healthy for the cooler months ahead.
National Dog Week — September 20–26: This is a fantastic week to assert your authority as a grooming professional. Host a "Show & Tell" on your social media channels, highlighting the exact dog grooming tools you use to effectively handle heavy double-coated, long-haired, curly-coated, and all other dog breeds. Pet parents love peeking behind the curtain, and demonstrating your expertise justifies your premium pricing.
First Day of Fall — September 22: The changing of the seasons is the perfect trigger to remind clients about de-shedding services. Create an educational blog post on your website about the best dog grooming supplies to have on hand for autumn weather. A well-informed client is an easier client to work with.
Remember Me Thursday — September 24: This global awareness campaign shines a light on the millions of orphan pets waiting in shelters. Share a heartfelt post about a rescue dog you’ve groomed, or talk about why you entered the pet care industry. If your story inspires someone, point them to our definitive guide on how to start a dog grooming business so they can begin their own journey.
World Rabies Day — September 28: Vaccine compliance is critical for any salon or mobile van. Use today to remind your clients to check their pet's vaccination records. This is also a great time to ensure your dog grooming software is automatically tracking expiration dates and alerting you and customers so you never have to turn a dog away at the door!
Holiday Bookings – September 30: The holiday season is one of the busiest times of the year for pet grooming, and appointment calendars fill up quickly. Start encouraging your clients to book their holiday grooming appointments well in advance to secure their preferred dates. Use your grooming software to send a mass text reminder to your client list, and don't forget to make the most of your waitlist feature to help fill any cancellations and keep your schedule full.
